Shake & Strain

Client:
Shake & Strain, 2024

Gabrielle Ward & Jacqueline Koppa provide boutique bartending services & private, in-home cocktail classes.

My focus was to:

  • Build a tone of voice adhering to their sexy, sophisticated brand & incorporate it throughout the site.

  • Break down their luxury offerings into accessible packages, highlighting unique client benefits.

  • Prioritize clear calls to action throughout the site.

  • Draft thorough contract agreements & email templates in their distinct tone.

  • Oversee marketing tools & social media to ensure copy is clean, compelling, & adheres to their brand tone.

  • Service Breakdown

    We broke down Shake & Strain’s services into simple, easy-to-take next steps, creating an effortless experience that entices the audience to take action.

  • Tone Development

    Working with Shake & Strain’s funky & inviting branding, we developed a distinctly fitting tone of voice & integrated it throughout their site – all the way down to their contact form.

  • Marketing Tools

    I oversee the development of marketing tools to ensure Shake & Strain’s communications are filled with clean & effective copy that’s consistent with their brand, from email templates to social media posts.